We are adding a second identity design component to the Empowerment Project, but this time for you as a designer/design group. Write an Identity Project Brief for P2b, with you as a design group for the Sender, and the type of organization you are designing for as the audience.
The Identity project fill fit into the Empowerment Project schedule is as follows:
Project Launch – TH- 9/7
Project Parameters T- 9/12 TH- 9/14
Sender Identity T- 9/19 TH- 9/21
Project Development T- 9/26 TH- 9/28
Project Development T- 10/3
– Presentation of Work to Date
Designer Identity T- 10/3 TH- 10/5
Guest Designer (Jake McIntire) TH- 10/5
Project Development T- 10/10 TH -10/12
Salt Lake Design Week T- 10/17
Project Development TH -10/19
Final Design Review – T- 10/24
In addition to the design process and artifacts developed for the Empowerment project, create the following:
In addition to the design process and artifacts developed for the Empowerment project, create the following:
• A comprehensive Name / Identity Design Project Brief for you as a Design Group
• A Sender Persona
• An Audience Persona
• A Designer Persona
• An Identity & Graphic Standards for you as a Design Group
