The final day of class will be Tuesday, December 12th.
Due that day will be:
• A printed book outlining your entire semester’s work, organized as a comprehensive design project case study. It should include and document the major design work you created for the class, and express your design process and approach in solving your complex visual communication problem.
• A web-based pdf book published on issuu.com. Issuu is a web platform that publishers, writers, organizations and individuals used to digitally publish their multiple-page magazines and publications online.
• That same day, you will also present your design project and solution to the class, as well as a possible visiting designer. You may use your printed book, your pdf book, and/or a digitally formatted presentation (pdf, powerpoint, keynote, prezi, etc) to aid you in your presentation. You should create a brief content outline for your presentation and choregraph what you will say with what you will visually present. It is suggested that you practice your presentation at least twice before the actual event to boost you self-confident and ensure a successful delivery.
Book Design Content
The purpose of the comprehensive project case-study book is to document and express your design process and approach in solving your complex visual communication problem. The book’s content should be organized, well-written and structured as a message. You might set-up the context of the story of your design journey by writing a problem-solution statement for the overall project identifying you as a designer, your client as an organizaton with a need to communicate a particular message to help empower a particular audience for a particular purpose. Then follow-through with the story of how you created your successful comprehensive design solution.
It should include and document the major design work you created for the class including:
- Your Client’s (Sender) Identity
- Your Designer Identity
- Your Empowerment Design Project
- Your Comprehensive Design Projects
An
international design group which uses case-studies as part of their
website and digital portfolio to promote their work and process is Interstate (www.interstateteam.com). They are a multi-disciplinary design group headquartered in London, but also have offices in LA and Bahrain.
Of particular interest are the online case studies for their publication and book designs. Check out:
www.interstateteam.com/track-record/project/jamie-oliver-jamies-15-minute-meals/, www.interstateteam.com/track-record/project/penguin-books-jamie-does/,
www.interstateteam.com/track-record/project/adam-perry-lang-charred-scruffed/, www.interstateteam.com/track-record/project/hardie-grant-a-month-in-marrakesh/, www.interstateteam.com/track-record/project/penguin-books-jamies-great-britain/ , www.interstateteam.com/track-record/project/ebury-publishing-the-five-oclock-apron/, www.interstateteam.com/track-record/project/adam-perry-lang-bbq-25/
Book Design Methodology
The following process is recommended for a successful publication design. Post appropriate process of your design on your class blog. You may also want to include some of your process in your final case-study design book itself.
- A Project Brief
- Visual Research of Design Case-studies and Concepts if appropriate
- A Content Outline
- The Content Outline converted to a multiple-page Flat Plan
- The Flat Plan converted to Preliminary Layout Concept Sketches
- A thumbnail Book Dummy with Tight Layout Sketches or Digital Block-ins
- A Book Grid, complete with margins, columns, gutters, running heads, pages numbers, etc. based upon the Selected Layout Concept
- Graphic Standards (typefaces, colors, graphics) for your Publication based upon the Layout Concept
- Preliminary full-size Page Design Layouts, Markups and Iterations
- A half/full size Dummy Proof of your book prior to printing, carefully proof-read, edited and marked-up for design corrections
- Final Print PDF files export for hi-res printing
- Final Digital PDF files exported for publishingon the web
- Final Publication Printing and Binding
- Final Upload to issuu.com
Information, handouts and templates for Project Briefs, Content Outlines, Flat Plans, Grids and multiple-page Rhythm is found on this class blog at Presentation Book Design Planning under the Class/Project Content label.
Book Design Specifications
The final design project book will be 11x17 (horizontal or vertical format) and most likely 24 pages long or so, with a self-cover. It is to be printed two-sided in full-color, and spiral bound. Print it on a paper stock with appropriate quality, weight and finish. Printing Services in the Union Building and/or their upper campus location has the ability and experience to print and bind a nice book for an incredible price. Communicate with them before hand how they would like you to prepare your design files for printing, and schedule with them to ensure on-time delivery.
